18.21 Bitters

BITTERS. SHRUBS. SYRUPS. GINGER BEER. TONIC

1821 BITTERS crafts mixers for both alcoholic and non alcoholic cocktails, using only the freshest, natural ingredients.

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Expanding Our Distribution Footprint

Many of you across the country are able to enjoy our products at home, at your favorite bar or restaurant or even from your local spirits shop! We are please to announce that we are expanding to our distribution footprint to make sure our products are even more widely available and are expanding distribution in New York, California, Colorado and Florida!

Keep your eyes peeled for more information on timing of new product release with some of our new distribution partners. In the meantime, we are working hard to grow so that we can get more incredible drinks into your hands!

If you would like to join our growth, we are open to investors on the Republic platform through Regulation CF Crowdfunding. You can view our offering here.

A New Generation of Angel Investor

A new generation of angel investors

Five years ago you needed to be a wealthy “accredited investor” to be an angel investor (in most cases). Startup deals were very secretive, and you usually had to know someone to get access to quality opportunities. 

That all changed from 2015 to 2016, when two new forms of regulated startup investing went into effect (Regulation A+ and Regulation Crowdfunding). Suddenly everyone had the opportunity to become an angel investor and participate in private market deals.

Since then, regulated startup investing has grown steadily, and now appears to be accelerating. A new detailed report by Crowdfund Capital Advisors (CCA) highlights this growth, key statistics, and shows how these new forms of capital formation are helping new businesses in nearly every part of America raise money.

Here are a few of our takeaways from CCA’s report.

  • 2,675 companies have conducted 3,089 offerings

  • Companies who did a 2nd round of funding had an average revenue increase of 23% 

  • $500 million of capital has been committed through these offering types to date

  • 700,000 investors have participated

  • Average of $342,000 raised per successful offering

  • Companies from 850 cities have raised capital

  • Capital raised has supported an estimated 100,000 jobs

  • The SEC and CCA have each identified zero securities fraud in these offerings

To sum it up: $500 million raised for 2,600 companies in 850 cities, from 700k investors with no fraud reported. Now that’s inspiring! All over the U.S., startup companies are raising money from thousands of individual investors, creating jobs and value.

One of the most interesting aspects of the CCA report is that since the COVID-19 crisis, startup investing on platforms like Republic has accelerated. In February, pre-crisis, the total amount raised was $9 million. By August, the monthly amount raised had increased to $25 million. And between July and August combined, the CCA report notes that $48 million was raised. That’s more in two months than the total from the first two years of Reg CF investing (2016-2017).

Regulated startup investing is booming. This difficult business environment seems to have encouraged companies to seek out funding alternatives, and many are choosing to sell equity via a crowd offering. For many companies, this is proving to be a better option than taking out a high interest line of credit, where APRs range from 24-99%.

700,000 new angel investors

Most relevant to all of you, a new generation of angel investors is being born. If you’re reading this, you’re probably a part of it and we’re thrilled to have you here in this important movement.

If you haven’t made an investment yet on Republic, now is the perfect time to get started and invest in 18.21! To learn more, please click here.

(Content via Republic)

Holiday Entertaining

The holidays are creeping up quickly and with them comes holiday parties and dinners. We have a weekly series here leading up to the holidays with some tips and tricks to help you host stress free events and make easy delicious cocktails.

This week, we will be hosting an Old Fashioned class and in honor of the iconic cocktail and our fun cocktail class, here are some tips on adding this cocktail to your next event!

Try a build your own Old Fashioned Bar! Put out a Bourbon, a Rye Whiskey, and a Dark Rum along with a jigger in front of each. Add a few bottles of different bitters flavors (we suggest 18.21 Prohibition Aromatic for the traditionalist, 18.21 Barrel Aged Havana & Hide for the adventurous and the Rum lovers, and 18.21 Earl Grey Bitters for those who want to walk on the wild side. If you are feeling really fun and funky, try the 18.21 Grapefruit Lavender Bitters for a Rye Whiskey old fashioned!) Also leave out two syrups (try a plain simple syrup, or our 18.21 Coffee Vanilla Cacao Syrup for a fun twist). Print out instructions on how to make an old fashioned and leave out a bowl of garnishes including lemon rinds and orange rinds along with some Cherries (we love Filthy Cherries!). Add a muddler into the mix and a few cocktail mixing glasses, spoons and strainers, and your guests have a fun and interactive way to make their own cocktails so you can focus on enjoying your own cocktail and your party!

Here is our sample recipe:

BUILD YOUR OWN OLD FASHIONED

Add 2oz Spirit of Choice to Mixing Glass

Add bar spoon of syrup of choice

Add 10 drops bitters of choice

Add ice and stir

Strain into rocks glass over large ice

Garnish with Choice of Garnish

Suggested Pairings:

Rye Whiskey, Prohibition Aromatic Bitters, Simple Syrup Garnish with Orange Peel

Rum, Havana & Hide Bitters, Coffee Vanilla Cacao Syrup Garnish with Cherry

Bourbon, Simple Syrup, Earl Grey Bitters Garnish with Lemon Peel

Cheers to the holidays!

Looking for A Hero!

Call For Heros!

 

We want you to nominate yourself or someone you know as a homegrown hero!

 

Know a firefighter, police officer, teacher, EMT, construction worker, mom, dad, pharmacist, truck driver, bartender, musician, doctor, nurse, volunteer, soldier, ... anyone that is a HERO! There are so many definitions of the word. Is your hero a role model to children, works hard to support their family, volunteers to clean their local park, is an excellent neighbor who helps out when their neighbors or friends are in need, your go to bartender who saved your bad day, a nurse or doctor who saved a loved one? Nominate them to be an 18.21 Homegrown Hero. We want to honor them and provide them with free 18.21 products and a special surprise for their hard work, contributions and kindness.

 

Please send a 500-750 word essay on why we should choose your hero along with your name, email, address and phone number, your hero's name, email, address and phone number, and a photo of your hero.

 

All Finalists will have to submit to a background check. We will be selecting 10 out of all of our entries so start getting them in! Deadline is September 10th! EMAIL FOR ENTRIES: drink@1821bitters.com

Interested in wholesale or distribution? Email us at drink@1821bitters.com